Mompowerment

Project Overview
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Objective:
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Develop a responsive, community-driven website for Mompowerment—a Canadian go-to learning resource and support network for every stage of motherhood.
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Client Background:

Mompowerment Ltd. provides on-demand and live learning modules, events, a curated shop, and a vibrant peer community to help mothers navigate pregnancy, postpartum, and beyond. Their mission: “What you need, when you need it.”
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Scope:

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Brand refinement, Shopify (or WordPress) theme customization, modular “Learn” section, community gallery, events carousel with registration links, shop preview, newsletter signup form, on-page SEO, analytics setup.
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The Challenge
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Pain Points:
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Fragmented resources: Mompowerment’s content and community lived across social channels, making it hard for moms to discover and engage.|
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Low visibility for events and courses: without a central hub, registrations were inconsistent and manual.
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No email-capture or e-commerce presence to monetize learning modules and mom-made products.
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Market / Competitive Analysis
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Landscape:
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Parenting resources are often scattered: Facebook groups, YouTube channels, and standalone blogs.
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Few platforms combine learning, community, events, and shopping under one roof.
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Benchmarking:

Competitor A: Strong social following but no proprietary website—leads lost in DMs.
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Competitor B: Offers paid courses but minimal community interaction.
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Opportunities:
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Position Mompowerment as the all-in-one Canadian mom portal—blending education, peer support, live events, and commerce.
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Create seamless pathways from “Learn” modules to “Join the Community” to “Shop” to drive deeper engagement and revenue.
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Solutions
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UX & Visual Identity
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Mobile-First Approach: Ensured clear hierarchy—hero headline, single “Join” CTA, then “Learn,” “Community,” “Events,” and “Shop” sections.
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Accessibility: High-contrast red accents for CTAs, legible fonts, and keyboard-navigable carousels.
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Logo & Color Palette: Refined the existing logo for clarity at all sizes; defined a palette of deep red, charcoal, and white to convey trust and warmth.
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Typography: Paired a modern serif for headlines with a friendly sans-serif for body text to balance approachability and professionalism.
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Content & Feature Modules
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“Learn” Section:
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Split into “Learn On-Demand” and “Learn Live” cards with thumbnails and “Learn More” buttons
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Highlighted “100 expert-led modules” stat below the hero to build credibility.
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Community Gallery:
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Three-column photo grid showcasing real moms; dark overlay “Join Us” card to drive sign-ups.
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Events Carousel:
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Horizontal slider of upcoming events with “Register” links; arrows and dot pagination for ease of navigation.
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Shop Preview:
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Teaser section for mom-made products; CTA “Coming Soon” to build anticipation.
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Newsletter Signup:
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Multi-field form (“Name,” “Email,” select interests) directly integrated with Mailchimp for segmented campaigns.|
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Third-Party Integrations

Mailchimp: Automated welcome emails and segmented drip series based on selected interests.
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Google Analytics: Tracked page views, button clicks, and form submissions to measure engagement.
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Zapier: Connected form submissions to Slack and email for real-time lead alerts.

Mompowerment

Project Overview‍

The Challenge‍

Market / Competitive Analysis‍

Solutions‍

UX & Visual Identity‍‍

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Project Overview
‍

The Challenge
‍

Market / Competitive Analysis
‍

Solutions
‍

UX & Visual Identity
‍
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