Website Speed, SEO, and Sales: The Hidden Link That’s Costing You Customers
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The Impact of Load Time on User Behavior
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Slow websites drive users away before they engage with your content. Research shows that even a one-second delay in page load time can lead to a significant drop in conversions. When your pages take longer than three seconds to appear, you risk losing potential customers who expect instant access. No matter how compelling your design or messaging, visitors must see it quickly or they will go elsewhere.

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Page Speed as an SEO Factor
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Search engines reward fast-loading sites with higher rankings. Google includes page experience and load time among its key ranking signals, so a slow site can be buried below faster competitors. For businesses that rely on organic traffic, neglecting performance is counterproductive. Optimizing only your keywords and content without addressing speed is like running a race with a heavy weight slowing you down.
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Cobalt’s Performance-First Development Process
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At Cobalt, we build websites for speed from day one. We write clean, efficient code and avoid bloated page builders and unnecessary plugins. Every image is optimized, browser caching is enabled, and we select reliable hosting to keep your site lean. Our goal is to achieve a Google Lighthouse performance score above 90 so that visitors enjoy a smooth experience from the moment they arrive.
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Maintaining Speed Over Time
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Launching a fast site is only the beginning. As you add content, features, and integrations, performance can degrade if left unchecked. That is why Cobalt provides ongoing monitoring and optimization services. We regularly audit load times, address emerging issues, and keep your site running at peak speed. By treating speed as an ongoing priority, we ensure your website continues to support engagement and conversions long into the future.